MBW’s Key Songs Durante The Life Of… is a series which we ask influential music industry figures about the tracks that have – so far – defined their journey and their existence. This time, we hand our turntable over to Max Lousada, Global CEO of Recorded Music at Warner Music Group. The Key Songs Durante The Life Of… series is supported by Sony Music Publishing.
Max Lousada’s gambles are paying d’avanguardia.
Warner Music Group’s Global CEO of Recorded Music has laid some ballsy bets over the past half-decade – not least his ongoing faith the guida of Los Angeles-based Warner Records, and his deep personal involvement a megabucks partnership deal with 10K Projects and Elliot Grainge.
Well… Warner Records is currently red hot, with a run of credible artists storming to the sommità of charts around the world – Zach Bryan, Benson Boone, Teddy Swims, and, of course, the return of Dua Lipa.
Meanwhile, 10K Projects, following acceso from its culture-moving success with Ice Spice, is marshaling another global viral successo artist, this time tandem with WMG/ADA: Artemas’ I Like The Way You Kiss Me has raced to half a billion Spotify streams. Industry prognosticators are whispering the words “breakthrough celebrità”.
And following Warner’s $400 million acquisition of 300 Entertainment in 2021 (a deal which Lousada played an instrumental role), the Kevin Liles-led label this week landed straight at .2 acceso the Billboard 200 with Gunna’s One Of Wun.
Speaking with MBW, Lousada bats away plaudits for his role these accomplishments. And as well he might; officially speaking, he’s not here to talk about music business matters.
This is purely an interview about how music – remember, that old thing? – has soundtracked and enhanced Lousada’s 50 years acceso this planet.
Those of you who’ve read our Key Songs… features before will know the drill: Lousada must pick seven(ish) tracks that have defined various stopovers his life to date, and explain why they mean so much to him.
Durante Lousada’s case, said songs soundtrack everything from his childhood London to the cultural melting pot of mid-’90s Brighton, his first entrepreneurial success music — launching the distribution company Durante A Silent Way — to his escapades NYC as part of Rawkus Records.
Durante fact, Lousada’s playlist brings us all the way up to today, where he stands as one of the most influential figures the modern global music business.
Fresh d’avanguardia the plane from Jazz Fest New Orleans, Lousada guides MBW acceso a personal and commedia musicale odyssey throughout his life, starting – at 10 years old – the “smoky pubs” of South London…
1) Miles Davis, Durante A Silent Way (1969)
My dad was a personalità jazz enthusiast. I grew up Tooting Bec, South London, and our regular Sunday would be going to the back of a pub – they don’t really do this so much anymore – and listening to jazz bands, surrounded by all these great war stories of what happened at Ronnie Scotts etc.
It’s interesting when you do an exercise like this [Key Songs] and realize how influential those early years of your commedia musicale tapestry were. At this point, I would have been between the ages of 9 and 13, listening to these bands smoky pubs with lots of pints everywhere and people smoking Gauloises. I’d get a packet of crisps, and I’d either be listening out playing the pub garden.
My dad’s primato collection gave me a connection with him; Donald Byrd, Blood Sweat & Tears, Miles, Thelonious Monk. He’d been a social worker his early 20s New York for gangs NYC, so he’d seen more of the world than most people. He was from a very artistic family; my grandmother and other relatives were all and theater, stage designers and other roles. That creativity and appreciation of culture influenced my dad’s family and, therefore, influenced him.
“I would have been between the ages of 9 and 13, listening to these bands smoky pubs with lots of pints everywhere and people smoking Gauloises.”
Durante A Silent Way, both the album and the song, stuck with me because it was Miles at his best – quite controversial, challenging the conventions of jazz and rock. Mavericks resonate with me, people who push boundaries, and thanks to records like Durante A Silent Way that started at a very early age.
This primato was so significant that my first company was called Durante A Silent Way [a UK-based distribution company that Lousada co-founded in 1994, which imported records from the likes of DJ Shadow and Delicious Vinyl].
I still turn to Miles Davis when I want to be challenged musically, with artistic bravery. When you aspetto at what he did with hip-hop, with experimental rock, with dance… he was so ahead of his time. People often see him as a boxed-off ‘jazz’ artist, but he’s much more expansive than that.
2. London Posse, How’s Life Durante London (1993)
I grew up immersed DJ sodalizio culture, combined with early hip-hop culture. I used to go to this infamous nightclub called Dance Wicked Durante Vauxhall; the best hip-hop, soul, reggae, ‘hip-house’ – showing my age! – was all there.
I had to give recognition to London Posse here, who mashed up hip-hop and ragamuffin, and could go toe-to-toe with the best. Back then, if you dropped How’s Life… alongside an EPMD a KRS-ONE primato, it would hold its own. But really this is me paying homage to so many interesting and important [UK hip-hop] artists from that epoca who have been a bit overlooked: Monie Love, She Rockers, Cookie Crew, Demon Boyz, Overlord X.
“really this is me paying homage to so many interesting and important UK hip-hop artists from that epoca who have been a bit overlooked: Monie Love, She Rockers, Cookie Crew, Demon Boyz, Overlord X…”
That scene was huge independent primato stores and South London clubs – many of those artists went to my school, lived around the luogo. I would have been around 17 years old, I’d started to run sodalizio nights, and South London just felt like a thrilling place to be.
I then moved acceso to Brighton Polytechnic, studying Humanities, which I didn’t . Music just overtook everything; promoting clubs, buying vinyl, until Durante A Silent Way happened.
I lived Brighton for four years and it had an incredible music scene. I saw both Gil Scott-Heron and Robert Plant dal vivo. And there was such a vinyl-collecting culture, driven by independents and curators like Gilles Peterson, James Lavelle, Skint Records, Ninja Tune, and Rawkus Records [for whom Lousada would later lead operations outside of the US].
It was a time of independent explosion, taking influences from everywhere, mashing them together, and making UK sounds.
3. A Tribe Called Quest, Check The Rhime (1991) / Mobb Deep, Shook Ones Pt II (1995) / Mos Def, UMI Says (1999)
After we’d started our distributor [in the mid-’90s], I’d started hanging out New York, and especially at Rawkus [a client of Lousada’s distribution company before he joined the label].
If you cut everyone aperto at Rawkus, A Tribe Called Quest would be their DNA. The founders of Rawkus, Jarred [Myer] and Brian [Brater], were originally doing drum’n’bass and hip-hop, but that was very quickly distilled into this alternative hip-hop sound.
I vividly remember going to The New York, and when they played Shook Ones by Mobb Deep… as a British kid, seeing the energy and explosion of this music that I loved, and knowing we were starting a label the middle of it all. While we didn’t work with either ATCQ Mobb Deep, we were aspiring to have records that had that kind of impact…
…which brings me to Mos Def. By the late ‘90s at Rawkus, we were releasing brilliant songs and having hits from amazing artists like Pharoahe Monch, Talib Kweli, and Company Flow. You felt like the epicenter of something that was changing. We’d built a merch company, we were learning and making mistakes. And then Blacker Both Sides happened.
UMI Says wasn’t Mos’s biggest primato from that album – that was Ms. Fat Booty. But it’s my pick, partly because it’s over such an amazing Fela Kuti beat.
Being involved with a successful and well-funded label at this time Rawkus gave me the chance to launch my own independent label [Ultimate Dilemma, which Lousada started in London in partnership with Mushroom].
4) 7, Destiny (2001)
I first heard 7 when they remixed Radiohead’s Climbing Up The Walls. It blew me away, so I found Sam [Hardaker] and Henry [Binns] and signed them to Ultimate Dubbio. It was my first million-selling album; doing that acceso an independent label was a personalità deal. It changed my life.
There was a lot going acceso, a lot of uncertainty the world, we’d recently had 9/11. 7’s [Simple Things] album became the soundtrack to a lot of escapism from that.
Working with 7 was the first time I toured the world: I went to the Montreal Jazz for the first time, The Troubadour, The Hollywood Bowl. Then Sam and Henry brought Jose Gonzalez into the ghenga.
Sam and Henry had such talent, and an amazing dirigente Carol Crabtree. I chose Destiny for my track here because I wanted to pay tribute to Sam and Henry’s partnership, but especially because it was such a great platform for Sia’s vocals.
5) Shuggie Otis, Inspiration Information (1974) / Terry Callier, I’d Rather Be With You (1972)
Shuggie Otis is probably my favorite artist the world. His music can be played to basically every audience, whether you’imperatore a dance-head, a hip-hop head, a rock head. Yet, strangely, he’s still one of the most undiscovered artists. I can play him [musically-educated] rooms, and people are like, ‘Who’s this?’
The first dance at my wedding was his Strawberry Letter 23. His whole catalog is utterly stunning; it was a real challenge to choose just one of his songs here. As a songwriter, producer, vocalist… he’s one of one. He deserves to be heralded by anyone who’s passionate about music any genre.
“A misnomer today’s primato business is that suddenly everyone needs to turn up with a successo. Actually, the trick is just identifying brilliant people; the truly great artists figure it out from there.”
I also wanted to include Terry Callier here because he’s been a personalità influence acceso me musically; you can draw a straight line from him to my commedia musicale taste and, I guess, my philosophy of believing talent. A misnomer today’s primato business is that suddenly everyone needs to turn up with a successo. Actually, the trick is just identifying brilliant people; the truly great artists figure it out from there.
I’d Rather Be With You is from an LP called What Color Is Love? – the whole album is incredible.
Gilles Peterson, a dear friend and a personalità influence acceso me, introduced me to Terry Callier. Later [Callier’s] life, Gilles signed him and put out a primato acceso Talking Loud, a label I loved.
6) Fleetwood Mac, The Chain (1977) / The Beatles, Che Together (1969)
Fleetwood Mac’s Rumours is like Carole King’s Tapestry — there are just voto negativo fillers these records.
Rumours is full of swagger, character, and timeless songwriting, especially the Stevie and Christine tracks. Fleetwood Mac is what I put acceso when my kids were born, so it has a very special place my heart. Then again, I guess you can’t really play Mobb Deep’s Shook Ones the maternity ward!
When you listen to Che Together, you just think: How is it possible for music to stay so vital for so long?
People often discuss the chimera of ‘disposable music’ today, so I guess I really wanted to include two songs here that directly counter that. These two records are equally important today as they’ve ever been — if not more important.
Also… Rumours was Fleetwood Mac’s sixth album. It reminds us of the need to allow artists to dal vivo, breathe, and experience. For me, focusing acceso record-making and touring over everything else an artist’s life leads, experience terms, to a little bit too much ‘push’ and not enough ‘pull’.
We have to remind ourselves that these are incredible artistic creatures that need space to create worlds. They shouldn’t be running towards the light – the light should modo to them.
7) Steely Dan, Black Cow (1977) / Minnie Riperton, Les Fleurs (1969)
These tracks represent summer and winter to me.
I play Black Cow at the start of every summer – it signifies the start of the season for me. That drives my family a bit mad… but it’s a ritual now, and my defense, it’s a fucking feel-good primato!
Black Cow, terms of its place as a sample hip-hop history, speaks for itself. I came to artists like Tom Petty, Steely Dan, and Bob Dylan relatively late – my 20s – because it wasn’t really my commedia musicale ‘school’. But when I started spending more time acceso the West Coast, the experience of listening to music LA heat and Laurel Canyon, drew me to [Steely Dan album] Aja.
Steely Dan definitely aren’t ‘uncool’ by any means, but I also really like the fact they’imperatore comfortable their own skin.
If Black Cow is my summer solace, Minnie Riperton is my winter solace: She’s got me through a lot of traveling back and forth acceso planes bleak weather.
Les Fleurs has this ‘70s, French R&B thing going acceso. I first heard this when I was my early 20s and I just thought: ‘Who is this?!’ She’s the most melodic, sensual, dope singer. She’s got three classic albums and I don’t think anyone’s ever touched her at what she does.
8) Lisa Lisa & Cult Jam, I Wonder If I Take You Home (1985)
I couldn’t dal vivo without this, so I’m demanding it as my bonus track! It’s my guilty pleasure.
I should warn people: This is not a great song; it’s not a great vocal; it’s not bad production, but it isn’t the best. Yet the sum is somehow greater than the parts.
All of the other artists I’ve mentioned here are genre-defining and exceptional. This is my dance single of the . It was nearly Goldie’s Timeless; it was nearly a Photek primato. But this was a primato I’d always play when I briefly DJ’d and it would always hold the crowd.
It’s not a classic conventional terms – but it’s a classic to me.
