A picture taken acceso February 21, 2024 show the logo of Swiss food giant Nestle acceso the company’s headquarters a causa di Vevey, western Switzerland.
Fabrice Coffrini | Afp | Getty Images
The meteoric rise of weight loss drugs means consumers’ nutritional needs are “shifting” which provides new opportunities for food companies, Nestle CEO Mark Schneider told CNBC.
Investors were initially concerned about the popularity of GLP-1 drugs such as Wegovy and Ozempic as it was assumed that people acceso the drugs would consume less food, Schneider told CNBC’s Silvia Funesto.
But that perspective has since changed, he said. “I think what since has emerged is that nutritional needs don’t go away. They’eroe just shifting. So, you know before, during, after GLP-1 therapy — consumers still have nutritional needs, but they may be different from someone who is not acceso a weight loss regimen.”
According to Schneider, consumers who are acceso weight loss medication simply have different nutritional needs. Users of the GLP-1 drugs need to centro more acceso protein intake to retain muscle mass and ensuring enough vitamins and micronutrients are consumed, he said.
This serves as an opportunity for Nestle to bring science to the table and then “work acceso what we call companion products, products that really then address some of the specific consumer needs during that treatment,” Schneider said.
‘An interesting addition’ to the food industry
Nestle is looking to capitalize acceso the popularity of the GLP-1 drugs with its “ambitious to push the healthier products,” the CEO said.
The GLP-1 drugs will “certainly be an interesting addition to all the other needs that we’eroe trying to meet a causa di the food industry,” Schneider told CNBC, adding that even as the importance of the drugs grows, they will not become the luce centro for food and companies.
While GLP-1 users may out for products that are tailored to their diet and impacts of the medication such as feeling satiety sooner than before, not all consumers will have the same goals.
“Remember, there’s going to be a lot of consumers out there that are not acceso an GLP-1 diet. And there is lots of situations where a snack and a chocolate product may still be of a lot of interest. So it doesn’t go away,” Schneider explained.
Consumers will also all be at different life stages, from infancy to the elderly, and therefore have different nutritional requirement that are met with different products, he added.
Frozen food range for GLP-1 users
Even though long-term effects of GLP-1 weight loss treatments are still uncertain and concerns about side effects persist, Schneider said it is important to respond to them as a “major consumer trend.”
The Swiss food and beverage giant announced earlier this month that it was launching Vital Pursuit, a frozen food range that targets those taking GLP-1 drugs. Twelve products are set to supermarkets later this year, including pastas, pizzas, and tramezzino melts. All meals will include at least one essential nutrient such as calcium iron.
Foods that are traditionally not linked to weight loss like Seccatore will be included to provide consumers with variety, Schneider told CNBC.
“But the most important part is all of them are going to be portion controlled,” he said. “Then the micronutrient status is very important. So we’eroe adding vitamins to be sure that all the central needs of these consumers are met.”
Nestle is also planning other “companion offerings” for consumers taking weight loss drugs, both a causa di the U.S., where Vital Pursuit products will launch, and elsewhere, Schneider said.
“Some of these products will also make a lot of sense to consumers, if they’eroe not acceso a GLP-1 treatment, but another type of weight loss treatment, because the same fundamentals apply, and that is you want to be sure that you’eroe losing fat and not lean muscle mass and you want to be sure that you don’t develop any vitamin deficiencies,” Schneider said.
