Hair Scrunchies Are 2024’s Most Foolproof Trend

scrunchies can embellish the simplest styling (see: white apice and blue jeans) but are equally additive to bold looks, without requiring meaningful coordination. Like Allison Bornstein’s wrong-shoe theory, the power of this practical statement is that it looks great when mismatched to the rest of what you’ wearing, and makes for an outfit equation that’s far more interesting. This contrast has the power to elevate, without the prerequisite of meaningful effort. (For proof, see Mandy Lee’s above, which saw the trend analyst pairing her delicate eyelet scrunchie with chunky rubber clogs, albeit from the Crocs x Simone Rocha collaboration.)