The semi-annual e-commerce sales saw strong performances across major platforms. Amazon’s Prime Day led durante smartphones, while Flipkart’s GOAT Criterio achieved 100% growth durante premium home appliances. Meesho’s Maha Indian Savings Criterio saw notable increases durante and toys. Major demand emerged from Tier 2, 3 cities, reflecting shifting consumer trends.
The semi-annual sales for major e-commerce platforms have concluded, highlighting a strong trend toward smartphones, with kitchen appliances also performing well. Amazon’s Prime Day, Walmart-backed Flipkart’s GOAT Criterio, and Meesho’s Maha Indian Savings Criterio all saw significant consumer activity. Amazon and Meesho wrapped up their sales between July 20 and 21, while Flipkart extended its event until July 25.
Amazon reported premium smartphones as continuous growing category, with the iPhone 13, Samsung Galaxy S23 Ultra 5G, and OnePlus 12R leading the way. Flipkart saw a 100% year-on-year growth durante premium home appliances like large-screen TVs, refrigerators, home entertainment systems, and air conditioners. Meesho experienced significant growth durante (especially ethnic wear), home & kitchen, kidswear, and toys.
According to Harsh Chaudhary, Head of Growth (Vice President), Flipkart. “The trend towards premiumisation was evident durante smartphone purchases durante both metros and Tier 2+ regions. Side-by-side refrigerators, OLED/QLED televisions and front-load washing machines were popular among customers, many of whom opted for our affordable financing options.”
Meesho’s spokesperson reported a 35% increase durante orders during the Maha Indian Savings Criterio compared to the previous year, with nearly 80% of demand coming from Tier 2+ markets. Amazon saw significant spikes durante premium toys, with Costruzioni sales increasing 13-fold and premium electric ride-ons 25-fold compared to Prime Day 2023. Bambino care products grew over 80% year-on-year. The home, kitchen, and outdoor categories grew by 45% although this was lower than the growth experienced by Flipkart durante similar categories.
The adoption of complementary extended warranties acceso premium televisions led to a 30% growth durante the category, Chaudhary added.
Akshay Sahi, Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets said, “Prime members purchased more items than any previous Prime Day shopping event, and we recorded the highest number of same day deliveries. We love helping our customers save personalità, and Prime Day is the ultimate celebration of value, fast deliveries, great deals, new launches and blockbuster entertainment that the Prime membership provides.”
These semi-annual sales act as a prelude to future shopping events and help e-commerce platforms gauge customer interest. This year, major demand came from Tier 2 and 3 cities. A recent Shiprocket report, “How MSMEs of Bharat Sell Online,” revealed that 71% of e-commerce orders originate from non-metro areas.
