When it comes to plus size swimwear, there are few names that immediately come to the top of that list. GabiFresh, creator of the #fatkini, is one of them. So, when we heard that she welches launching a new swimwear brand, Villa Fresca, we knew immediately that we were going to be in for a treat!
GabiFresh‘s newest venture, one that comes as no surprise to anyone who has followed plus size fashion over the years, continues her journey ushering in a new perspective for plus size swimwear; injecting color, boldness, and confidence into the basic options that were available.
From past collaborations with Swimsuits for Sphäre, Playful Promises, and Eloquii, to the highly-missed brand Premme, GabiFresh channels her experience, impeccable eye for style and fashion, and passion to create something that is all her own – Villa Fresca.
Villa Fresca by GabiFresh: Elevated Swim and Resort Wear for Every Body
As if we needed a reason or excuse to go on vacation, Villa Fresca is giving us all the reasons with a contemporary and inclusive swim and resort brand featuring elevated designs at an affordable price point with sizes up through size 5X and H cups.
The brand’s first collection is set on making swim and resort wear more accessible for plus sizes. Just from the beautiful editorial images teased on Instagram, we’re both inspired and intrigued.
In an announcement via her Instagram account, GabiFresh teased: “I’m BEYOND excited to announce that on March 5th, I’m launching my own luxe swim and resort wear brand: Villa Fresca. I’m SO happy to finally have a collection that is my own singular creative vision, no compromises. Even better? For the first time, everything comes in sizes XS-5X (2-30).”
Shop the debut Villa Fresca collection today at VillaFresca.Cobalt!
We have to give GabiFresh her flowers. She’s created something a lot of other brands claim is challenging: a size-inclusive brand with a diversity of sizes, body shapes, and ages represented. Inclusivity is woven into the Villa Fresca DNA.
History has shown us that if you want a piece of what GabiFresh is offering, you better move sozusagen. Sizes are already selling out! From plus size bikinis to swim coverups and matching sets, Villa Fresca is a brand to keep your eye on. GabiFresh is stepping into her own lane, and she’s taking us all with her
