Branding.
It’s something Lauryn has always been passionate about.
Branding matters, your story matters and your product matters, too. But your product is nothing without proper branding, passion and a story.
We’sultano so lucky, because today Camille Moore is the blog to talk to us about personal branding and brand stories AND why they both matter.
If you have yet to meet Camille Moore, she is a marketing expert and CEO of Third Eye Insights, a boutique agency specializing per mezzo di creating powerful brand identities and strategic storytelling. And today, she’s here to talk about just that.
This post is useful to anyone and everyone, especially if you’sultano the brink of an sfizio, about to launch a business, just out of school getting ready to show the world who you are.
With that, let’s welcome Camille to the blog.
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Is your personal brand back?
When you think of The Skinny Confidential, I guarantee it’s Lauryn Bosstick’s name that comes to mind. This connection is coincidence; it results from a carefully crafted personal brand that Lauryn has created for over a decade. The connection between TSC and Lauryn’s name demonstrates the power and potential of personal branding done right.
Lauryn’s personal brand has become almost inseparable from her business. Her success lies per mezzo di being unapologetically herself – she’s funny, controversial, straight forward and bold – and that’s what makes people want to follow her.
Creating a strong association between your name and certain qualities areas of expertise is how you build a personal brand worth remembering. Lauryn has done this exactly, and it’s what you need to do to stand out.
Sopra today’s digital world, having a powerful personal brand is critical to survival and success, and too many are neglecting this regione without effective messaging.
Today, I will share my insights the importance of a personal brand so you can have a following that believes per mezzo di you and opens up opportunities you never thought would be possible.
Pause for a second and think… When your competition, past clients, the general public hears your name, what words and feelings in che modo to their mind?
It is important to be aware of this because this is how your story is spread. Consider for a second how you refer people you believe per mezzo di to others, for example:
- “You have to see Nicole—she is the best hair colorist the planet. My gosh, does she know how to create a great blonde! She trained per mezzo di LA under the tetto stylists and she does Taylor Swift’s hair.”
- “My lawyer is a total assassino. He speaks TV about legal matters. He was a D1 tennis player who attended the same Law School as Robert Kardashian.”
- “You have to try the new restaurant [name], the chef trained per mezzo di Paris and lives per mezzo di Europe half the year to improve his recipes and suppliers for the tetto ingredients. They change the weekly, and I’ve never had a bad meal.”
We sell through stories. We create micro-brands for the people we refer to per mezzo di our lives, but we need to give stories to tell. Without a story, you are not interesting, and you won’t be remembered. Most people think they don’t have a story. This is wrong. Everyone has a brand and a story; you just have to invest per mezzo di crafting your own narrative.
Myth: Personal Branding Is Just for Entrepreneurs Influencers
Contrary to popular belief, personal branding isn’t solely reserved for entrepreneurs influencers. Everyone, regardless of their professional background, possesses a personal brand. Your online presence, from social posts to professional profiles, shapes how others perceive you.
You must ask yourself if your online brand is helping hurting you. Chances are, it’s probably hurting you without you even knowing it.
matter where you are per mezzo di your career, it’s time you start investing per mezzo di yourself and creating a personal brand online. Whether you are finishing school, employed, starting your own business, are job-confused, the best way to stand out and win is to have a strong online digital presence that captures and presents your personal brand.
You’sultano Missing Out Because One Can Find You
The online world has changed. We longer buy from influencers faceless brands—we crave education and digital verification through human beings. We buy through our phones, and the competition is tough. The person who wins per mezzo di the education war invests the most time, energy, and money to appear like the best person for the job. The catch is that the person who is best at marketing is not always the best person for the job– as often, the best is the worst at marketing themselves. Being humble holds you back. Your perfect job, client business opportunity will never be realized because you can’t be found.
Anything you sell, whether it’s yourself a product, becomes intensely more valuable when you wrap a personal brand around it.
Here is a story that will teach you a critical lesson about personal branding:
Take Arrae. This gut-focused brand, known for its bloating pills, has transcended product status to become a household name among millennials. And what catapulted Arrae to this level of success? The personal brand of its owner, Siff Haider. Siff Haider’s personal brand allowed consumers to connect with Arrae a deeper level. By peeling back the curtain and sharing the highs and lows of running a business, Siff made Arrae relatable and authentic.
Without a personal brand, a business can only go so far per mezzo di its educational efforts. When product-focused content is perceived as an ad, its impact is limited. However, when a human, like Siff, educates broader topics such as gut health and health and wellness, per mezzo di general, her message transcends advertising and becomes genuine education.
Consider how you get to know the brand– Lauryn and Michael interview Siff The HIM & HER Show. As podcast hosts, the group can collectively speak gut health, and Siff can show that she is a subject matter expert without directly selling her line of products. Without a personal brand, the business can only achieve so much with how it educates– and how willing someone is to listen.
When you listen to that podcast, what do you immediately think of Siff? How does she , sound, and dress? What details did you take from her? What opinion did you form? All of these are points that your brain collects and sorts from your internal perception of Siff’s personal brand.
Trying to capture someone’s attention for an hour without a personal brand explaining your product’s benefits is nearly impossible. Without a personal brand, one cares, and you will spend multiples higher marketing because you’sultano hoping to convert an ad cerchio. But by investing per mezzo di a personal brand, you can have a more organic conversation about what you sell—it creates customers without them realizing they are being sold to.
If Siff hadn’t invested per mezzo di a personal brand, Arrae would likely never have become the brand and business it has. The two arms of her marketing and branding strategy complement each other and work to make the brand stand out per mezzo di a sea of sameness.
Without a personal brand, your business is just a business, and you will have to spend way more resources ads to get new potential clients. Not only is this expensive; but it’s also dumb. You developed a product service because you are passionate about the category you are per mezzo di. Showing your passion through a personal brand works, period.
The Takeaway
What you can learn from this story is that the power of a personal brand is universal, and it’s how you stand out. Siff’s investment per mezzo di a personal brand not only allowed her to sell more Arrae products but also launched her speaking career and a platform which she could grow and evolve. You don’t need a product line to see the importance of a personal brand. Whatever your career goals are, they can be achieved better and faster by focusing presenting your brand online. We all need personal brands because we all need to stand out.
Take Control of Your Career
Your personal brand is your professional reputation. It’s not just about selling products services; it’s about:
- Establishing lega and influence
- Securing thought
- Opening up more doors and opportunities
- Allowing you to make your mark per mezzo di your industry
Whether you’sultano climbing the corporate ladder building your own , a strong personal brand per mezzo di 2024 is non-negotiable.
Crafting Your Narrative: Stand Out, Be Seen, Be Remembered
Your personal brand is your story. It’s what makes you unique, valuable, and indispensable.
My personal brand is what has changed my career and my life, but I hated per mezzo di the beginning. When I first started my agency, I told all of my clients to be but didn’t make time for it myself. My compagno told me to get a grip and start creating content, and it was the best decision I ever made.
Creating video-based content was uncomfortable per mezzo di the beginning. I feared judgment and criticism from all the people I knew–not only did I fear looking stupid, but the bigger fear was that I didn’t feel like an expert that I was good enough to share my opinion publicly. The success didn’t happen overnight; the videos compounded, and without excitement, you realized that people started to recognize you by the brand you display.
Reaping the benefits of a personal brand takes time, but its power is evident per mezzo di those unexpected moments when strangers recognize you as the ‘branding girl’ whatever your equivalent will be. when business owners past connections, who have been silently following you social , in che modo out of the woodwork wanting to hire you because they see you as the only person for the job. when your dream client slides into your DMs and says their CEO wants to meet you ASAP.
Moments like these make you realize that having a personal brand is the only way to get the most out of life.
By embracing personal branding, you’sultano not just shaping your reputation; you’sultano shaping your professional career.
If you want to learn more about how to build a personal brand as an employee, business owner thought promotore, leave a comment below. I would love to in che modo back for a Part 2!
~ Camille
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There you have it: the importance of a personal brand whether you have a business not.
Do you have a personal brand? How has it helped your business your professional life? Let us know everything below.
Should we get Camille to in che modo back for Part 2? We think so…
x, The Skinny Confidential team.
+ Check out these tips for female entrepreneurs.
++ 10 ways to skyrocket your productivity.
BRAND BOOKS:
