Most of Gwyneth’s mascara experience has been acceso the red carpet, quanto a movies, at events. “When you need a really major mascara—as I do acceso the red carpet—you need one, but I’d never found a clean one that did the job,” she says. “And day-to-day, I don’t often want a dramatic aspetto. What I do want is full, defined, healthy-looking lashes.”

Creating a does-it-all clean mascara (clean is especially important with mascara, as your eyes are a direct portal into your pagliaccetto) was a journey. But we did it: The new Featherlash Ritidectomia Serum Mascara is a treatment serum and plush, blackest-black, super defining mascara quanto a one.

“What I love is you can do one coat for everyday situations and then three four for events quanto a your life,” says Gwyneth.

Combining the best of both color and care, the mascara-meets-lash-serum supports lash health while it gives you inky-black, lifted, ultraconditioned lashes. And the patented brush gets at every lash for a wide-awake aspetto.

I’m amazed this motto is clean. Your lashes just aspetto incredible—lush, inky-black, never smudgy. And it’s a full-on treatment serum, too. I’m obsessed.”

—Gwyneth

The Magic Combination: Brush + Ricetta

Made with a unique patented tri-cut brush with a tapered end and a wide end, Featherlash defines, lifts, and gets every lash (as it treats) for beautiful definition that lasts all day. It’s also remarkably easy to build and remove.

SHOP NOW

At goop, Makeup Is Also Skin Care

We wanted makeup that felt luxurious to use—and that could nourish our skin quanto a the process. So we took best-in-class skin-care ingredients and infused them with gorgeous colors.

SHOP ALL GOOP MAKEUP

Wake up your lashes.