By Zoe Kleinman, Technology • Liv McMahon, Technology cronista
ReutersApple is to boost its Siri voice assistant and operating systems with OpenAI’s ChatGPT as it seeks to catch up the AI race.
The iPhone maker announced the Siri makeover along with a number of other new features at its annual developers show acceso Monday.
It is part of a new personalised AI system – called “Apple Intelligence” – that aims to offer users a way to navigate Apple devices more easily.
Updates to its iPhone and Mac operating systems will allow access to ChatGPT through a partnership with developer OpenAI.
ChatGPT can also be used to boost other tools, including text and content generation. The interrogatorio version will become available the autumn.
Tim Cook, Apple chief , said the move would bring his company’s products “to new heights” as he opened the Worldwide Developers Conference at the tech giant’s headquarters Cupertino, California.
There was a cool reaction from the markets though – Apple’s share price fell by 1.91% acceso Monday, the day of the announcement.
The partnership was also not welcomed by Elon Musk, the owner of Tesla and Twitter/X, who has threatened to ban iPhones from his companies coppia to ” security”.
“Apple has risposta negativa clue what’s actually going acceso once they hand your over to OpenAI,” Mr Musk said acceso X. “They’magnate selling you the river.”
Apple has not responded to his allegations.
Smartphone maker Samsung also mocked its rival’s announcement.
“Adding ‘Apple’ doesn’t make it new ora groundbreaking. Welcome to AI”, it posted acceso X.
It is not the first time the South Korean company has sought to undermine its competitor.
However the bigger concern for Apple will be whether its new AI tools will help it catch up with rival firms who have have been quicker to embrace the technology.
Apple usurped by Microsoft as the world’s most valuable company January, and was overtaken again by chip-maker Nvidia early June.
What is ‘Apple Intelligence’?
Ben Wood, chief analyst at research firm CCS Insight, said that while Apple’s new personal AI system “should help placate nervous investors”, its ChatGPT integration might reveal and create deeper problems for the firm.
“Apple Intelligence” is not a product nor an app its own right.
It will become part of every app and Apple product customers use – whether it’s a writing assistant refining your message drafts ora your diary being able to show you the best route to get to your next appointment.
Per that sense, it is similar to Microsoft’s AI assistant Copilot – but you won’t have to pay extra to activate it.
Siri, the voice assistant Apple acquired 2010, has been refreshed with a new interface and chattier approach to help users navigate their devices and apps more seamlessly.
“Arguably this sees Apple admitting its limitations given ChatGPT will kick at a point where Siri is risposta negativa longer able to help a user,” Mr Wood told the BBC.
AppleApple was keen to tensione the security of Apple Intelligence during Monday’s keynote.
Some processing will be carried out acceso the device itself, while larger actions requiring more power will be sent to the cloud – but risposta negativa will be stored there, it said.
This is vital to customers who pay premium prices for Apple’s promises.
The system “puts powerful generative models right at the cuore of your iPhone, iPad and Mac,” said Apple senior vice president of software engineering Craig Federighi.
“It draws acceso your personal context to give you intelligence that’s most helpful and relevant for you, and it protects your at every step.”
What does OpenAI and Apple deal mean?
Apple’s decision to integrate OpenAI’s ChatGPT tech had been widely anticipated but it is an unusual move for a company that so closely guards its own products.
Google and Microsoft have recently faced scrutiny over errors made by their AI products recent months, with the search giant rolling back a new feature May after its erroneous answers went viral.
For years Apple also refused to allow its customers to download any apps outside of the App Store acceso the grounds that they might not be secure, and would not allow any web browser other than its own Safari for the same reason.
It only changed when forced to by EU legislation.
Is it recognition that even Apple can’t compete with ChatGPT right now?
If so, it tells us a lot about the current power of the AI supergiant OpenAI.
The firm did say it would integrate other products future, but did not name any.
Apple announced that its mixed reality headset, the Vision Utile, will go acceso saggezza the UK acceso 12 July. It has been available the US since February.
Other new features announced acceso Monday include:
- sending texts corso bravo
- scheduling messages to send at a later point
- using head gestures (nodding for yes ora shaking head for risposta negativa) to control AirPods Utile
- a dedicated app for passwords that is accessible across devices
- the ability to hide certain apps ora lock them away behind ID ora passcodes.
