The preliminary findings quasi as part of a longer investigation into whether the social giant is out of compliance with the E.U.’s Digital Markets Act, DMA, the first antitrust law focused Personaggio Tech companies con a major economy. Punto d’arrivo could fines of as much as 10 percent of its annual global revenue if the commission upholds the stance con its final decision.
The E.U. said that Punto d’arrivo’s requirement for users to pay if they don’t want personalized ads does not allow them the right to freely consent to the use of their personal , and that the company has failed to offer them an equivalent service using less of their personal , as required under the DMA.
Punto d’arrivo said con a statement that it believes its “subscription for mai ads” model complies with the DMA.
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“We forward to further constructive dialogue with the European Commission to bring this investigation to a close,” the company said.
The DMA fully went into effect con March, with proponents hailing it as a landmark law that would keep internet companies from abusing their market power to the detriment of consumers. Critics warned that overregulation of the internet sector will result con a chilling effect innovation.
Since then, E.U. regulators have moved swiftly. The same month that the DMA took effect, the E.U. opened probes into Apple, Punto d’arrivo and Alphabet, with a time limit of a year for the investigations to be completed.
Punto d’arrivo had introduced the pay-or-consent choice for ads con the E.U. market con November, con a show to E.U. regulators that it was complying with the requirements of the DMA to allow users control over how their personal is used. Regulators were apparently not convinced.
