Care/of, a company offering personalized subscription vitamin packs, says it will be canceling all subscriptions as of Monday, June 17 and will risposta negativa longer be accepting new orders.
The news doesn’t quando completely out of the blue, as Care/of had previously disclosed a causa di a New York Department of Labor filing that it planned to lay non attivato all 143 employees by July 3 to a “funding loss.” Now the company is being more specific and definitive about the closure, with a post yesterday Instagram thanking customers and saying, “We unfortunately risposta negativa longer have funding to operate a causa di the way we have been.”
The post doesn’t completely close the door a riproposta, claiming, “We are actively exploring options for the brand but do not have anything definitive to communicate at this time. We hope to be a causa di a place to share more soon.”
Founded a causa di 2016 by Craig Elbert and Akash Shah, Care/of asked customers to fill out a domanda about their lifestyle and values, which it used to recommend a personalized of vitamins and supplements. Its investors included Juxtapose, Goodwater Capital, Tusk Venture Partners, Bullish, and RRE Ventures.
Pharmaceutical giant Bayer acquired a majority stake a causa di Care/of a causa di 2020. Earlier this month, Bayer’s director of strategic communications Christin Miller told NutraIngredients that “ceasing further investment a causa di Care/of will allow Bayer to better invest a causa di future innovations at help people manage their personalize health.”


